Cantrell builds a compelling story for all readers, whether or not they have any prior interest in government, leadership roles, or volunteer efforts.
D. Donovan · Senior Reviewer, Midwest Book Review
It started with a Chamber of Commerce. It turned out to be about a community.
A year of extension cords, accidental leadership, small-town politics, and learning what it actually means to embrace the local.
Published by More Taste Than Fortune Books
Publication date: November 10, 2026
Publisher contact: books@moretastethanfortune.com
October 2026 Pick of the Month · Donovan’s Literary Services
About the book
He didn’t set out to become a civic leader, he just wanted a glass of wine. After two, somebody hugged him, which is how they get you. Before he knew it, he found himself in charge of a scrappy, all-volunteer Chamber of Commerce in California’s Sierra Nevada foothills.
After twenty years solving complex organizational problems, the challenges should’ve been familiar enough: limited resources, competing priorities, overextended people, and an organization that needed to change.
But in a small, unincorporated town, the line between leading an organization and serving a community gets blurry fast.
Embracing the Local: Extension Cords and All follows one year of small-town leadership through a struggling economy, damaged Christmas trees, parade fees, volunteer exhaustion, bizarre phone calls, and at least one situation that sounded suspiciously deep-state for a nonprofit in the Sierras.
Applied organizational development in hiking boots.
Along the way, a man accustomed to finding solutions discovers what actually holds a community together. Beautiful places don’t run on charm alone. They run on tired people, fragile institutions, stretched businesses, thin trust, and the dangerous expectation that someone will always step up.
Funny when it shouldn't be, candid when it needs to be, and never intentionally sentimental, Embracing the Local is about the lure of belonging, the work of community, the limits of leadership, and the cost of helping.
Read field notes from Embracing the Local →
It’s for anyone who has ever volunteered, served on a board, tried to improve the place they live, wondered why the same six people seem to do everything, or discovered that “someone should really do something about that” is a surprisingly dangerous sentence.
Because loving a place is easy. Serving it well is harder.
Read a sample
The prologue is short enough to read with your coffee and long enough to explain how a perfectly reasonable trip to a wine bar became a civic memoir.
Trade & industry reviews
Cantrell builds a compelling story for all readers, whether or not they have any prior interest in government, leadership roles, or volunteer efforts.
D. Donovan · Senior Reviewer, Midwest Book Review
“This book should be required reading for every small town chamber director, board member and volunteer.”
“Cantrell’s control of language is one of the manuscript’s real strengths.”
International Impact Book Awards, Impact Assessment Summary
Reader experience
A quick, funny, occasionally profound, and ultimately affecting read.
Cantrell writes in a wonderfully conversational voice, using dry humor to make his admissions about his fixer instinct candid.
The chapters move easily from local economic complications to individual lessons about setting boundaries and balancing your life.
Honest self-assessments that examine triumphs and failures without lionizing or demonizing anyone
Pre-order now. Paperback and eBook publish November 10, 2026.
BEST
If they don't have it on the shelf yet, your local bookseller can order Embracing the Local through Ingram. Find an indie bookstore near you.
BETTER
Prefer to support independent bookstores without leaving the couch? We respect the commitment to sitting. Bookshop.org has both the paperback and eBook.
OKAY
Paperback or eBook. You can get it everywhere else, too. We get it.
More ways to read & use the book
BORROW IT
Prefer to borrow it? Ask your local library to order Embracing the Local. Librarians can find ordering and acquisition details on The Trade.
READ IT TOGETHER
A discussion guide, facilitation prompts, and a reproduction license for book clubs, libraries, Chambers, boards, and organizations.
PROFESSIONAL READERS
Reviewers, librarians, booksellers, educators, journalists, and other professional readers can find advance copies, ordering information, press materials, and review resources on The Trade.
Book details
Affiliate disclosure: More Taste Than Fortune Books is a Bookshop.org affiliate and may earn a commission if you click through and make a purchase.